Dr. Atul Agarwal (Professor)
Dr. Agarwal has done his Ph.D. (HNBGU – Central University) in Rural Marketing, M.Phil. (Mgt.), M.B.A., M.S.W. He is an avid researcher, prolific writer and an academician of repute. He has attended and presented research papers in National and International Conferences at leading Institutions and published more than dozen research papers and articles in peer-reviewed journals and magazines. His research interest areas include Innovation and Knowledge Management, Brand Management, Advertising, Sales & MIS, Services Marketing, Rural Marketing etc.
Dr. Agarwal has worked at various managerial levels with organizations of great repute like Alkem Laboratories Limited, Unimarck Pharma India Limited, CEPL etc., before debuting into Academics. He has worked with IMS Unison University-Dehradun, Mody Institute of Technology & Sciences (MITS- Rajasthan, Deemed University), Kanpur Institute of Technology (KIT- Kanpur), PSIT / PSITCOE- Kanpur at Professor and HOD level. He has conducted MDPs (Management Development Programs) at Grasim Industries Limited, Ultrapure Technologies Limited., Ordinance Factory – Deharadun, and also authored two books on ‘Marketing Management’ and ‘Data Base Management Systems’ by Sun India Publication – New Delhi.