Knowledge Sharing Session
Dean, Dr Samiksha Ojha, has initiated a series of Knowledge Sharing Sessions at SMS. Learning is a never-ending and life-long process. The purpose of these sessions is to share knowledge and give perspective to the faculty. Under the guidance of Dean (SMS), Dr. Samiksha Ojha, the first ./h4session in the series was held on September 13, 2018 and was conducted by Dr. Kirti Dutta and Dr. Pooja Rastogi. They discussed insights from the book “Creating Signature Stories” by David Aaker (ISBN 9780670091263).
The first half of the session delved on the key learnings from the book and was conducted in an engaging and interactive manner. A number of videos were shown and learnings were discussed from renowned brand’s signature story campaign. In the latter half, an activity was conducted where the faculty members had to design their own signature stories. The purpose of creating stories was to give them a chance to introspect their past events and illuminate relevant professional strengths, give a professional direction and provide a motivating rationale for future professional goals.
Glimpse of the session:
Sushant School of Business, Ansal University, participated at the KR Mangalam Rhetoric Fest, where our students stood tall and won Group Discussion 1st Prize, Ms Rhetoric – Bhavna Purohit, BBA & B.com 2nd Year, Himanshi Sharma (Ms Rhetoric Finalist) & Bhanu Arora (Mr Rhetoric Finalist).